![]() ![]() Kerning: In typography, kerning is the process of adjusting the spacing between characters to achieve a more pleasing aesthetic result. Any letters that don’t end in a serif can have curved ends, swash, a teardrop, ball, beak or can be hooked. It can be modified to be a regular serif, bracketed serif, or half-serif. Stroke: A stroke is the central diagonal portion of a letterform and is secondary to the main stems. Logotypes can are modified by using one or all of the following techniques: Nevertheless, a good logotype won’t be a simple font it will have some element that prevents someone from just typing the logo. A logo can be very strong using only typography to create the logo, resulting in a recognizable and powerful brand. When people talk about logo design, they are usually referring to the business name, not the mark, though the distinction is important.Ī logomark is not always needed when the logotype is done correctly. A logomark is an identifying mark that does not contain the company name but stands for it. The majority of logos consist of letters - that is the logotype design - and a symbol or icon called a logomark.Ī logotype is essentially the name of a business that is designed using unique typography to set it apart. ![]() Logo design doesn't only refer to the name of the business it can be a symbol used to represent the business.Īnyone who’s ever decided to undertake a branding project has likely been asked whether he or she is looking for a logomark or logotype. ![]()
0 Comments
Leave a Reply. |
AuthorWrite something about yourself. No need to be fancy, just an overview. ArchivesCategories |